Food with Passion - for all lovers of good food

01-Jun-2008

 

The Empowering Internet - getting the right deal


The Internet has come a long way since it first linked a few institutions and provided limited information sets.
Today, we have come to expect the Internet to be a vast library of information and resources at our fingertips and now many of us must wonder what life would be like without access to the Internet.
As consumers, we now have much information to digest allowing us to check others experience of products and services (e.g. honest hotel reviews or real life experiences of using products), enabling us to decide exactly what product is right for us.
So.....

theoretically getting the right product for the right price.

The snag which has recently been pointed out and which may be subject to a regulatory review is that many price comparison services (espec. insurance or utility comparison services) are either promoting deals which are not best for the consumer but earn them the highest commission or more questionably simply choosing to ignore and not to feature cheaper deals.

Comparison engines really only work when they present all available data in an unbiased way and allow the consumer to make the right choice for them.

Mobile phones are a case in point ... the comparison of the phones themselves is relatively straightforward, but the complicated set of tariffs and array of 'gift' offers makes it difficult to compare the deals on offer.

I am personally pleased to be able to promote OneStopCompare - a site dedicated to bring all comparison services to consumers attention such that they get the chance to understand all pricing options available to them rather than seeing a skewed version of the market.

OneStopCompare has to start somewhere and therefore starts dealing with one of the most complex pricing areas with a confusing sets of deals imaginable i.e. Mobile Phone Deals.

My new comparison service is now pulling all known internet available data feeds to give the consumer every chance of picking the right deal across the networks and phone suppliers, providing prices in a comparable way ... do you want a free laptop?... then what is the cheapest contract commitment to enable you to get that deal? OneStopCompare aims to provide you with exactly the unbiased data you need to make that choice.

Whilst I will be trying to bring other deals to the table in the same unbiased way (e.g. utility deals), please let me know if I have missed other available datafeeds for Mobile Phone Deals to enable me to keep my promise of unbiased information. If the feed is available, then I will aim to incorporate it too .... customer is king!!

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# posted by David Cameron @ Sunday, June 01, 2008
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