03-Dec-2006
Dratz.....itz Bratz again
Refer to my earlier post here on this topic.
It was my daughter Lindsey's birthday party today, respecting that yesterday was diffficult to have a party on the actual day of her birthday, with it being on a school day.
Of course her guests brought her along presents and as you can guess from the title there was another Bratz doll to unpack.
It was the same mind-numbing experience to try and get all the components extracted (without damage) from all the blasted packaging.
I am now starting to think that Toy manufacturers have never lived in the real world - there was a mock mobile flip phone that must have measured less that 5mm top to bottom. You expect me to spend 10 minutes to get that out of the packaging to have it lost in one-fifth of the time.
I didn't realise quite how big Bratz is as a company, but to get it twice across two days and have the same experience with two different products is hugely indicative of a major problem for landfill and wasted parental time unpacking the overpriced product.
If you feel like me, contact MGA Entertainment via their contact form here. If we can get the message across in sufficient numbers to the big manufacturers that they are behaving unreasonably with the amount of sewing in and plastics tags & ties, then maybe there is a chance that they will listen.
I think that they have some strange idea that the marketing is in the packaging....I don't believe that for a minute; the product spin is 90%+ TV marketing. Put the blasted product in a straightforward 100% cardboard box....the kids already know what they want by the time the adults go out to buy it.
Aaaaaaaarrrrrrrghhhhhhhhh!!
It was my daughter Lindsey's birthday party today, respecting that yesterday was diffficult to have a party on the actual day of her birthday, with it being on a school day.
Of course her guests brought her along presents and as you can guess from the title there was another Bratz doll to unpack.
It was the same mind-numbing experience to try and get all the components extracted (without damage) from all the blasted packaging.
I am now starting to think that Toy manufacturers have never lived in the real world - there was a mock mobile flip phone that must have measured less that 5mm top to bottom. You expect me to spend 10 minutes to get that out of the packaging to have it lost in one-fifth of the time.
I didn't realise quite how big Bratz is as a company, but to get it twice across two days and have the same experience with two different products is hugely indicative of a major problem for landfill and wasted parental time unpacking the overpriced product.
If you feel like me, contact MGA Entertainment via their contact form here. If we can get the message across in sufficient numbers to the big manufacturers that they are behaving unreasonably with the amount of sewing in and plastics tags & ties, then maybe there is a chance that they will listen.
I think that they have some strange idea that the marketing is in the packaging....I don't believe that for a minute; the product spin is 90%+ TV marketing. Put the blasted product in a straightforward 100% cardboard box....the kids already know what they want by the time the adults go out to buy it.
Aaaaaaaarrrrrrrghhhhhhhhh!!
Labels: Bratz, excessive packaging, MGAE recycling
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